Bu da marka saygınlıkı açısından riziko oluşturabilir ve bunalım iletişimi planlamasını gerektirebilir.
When you open up your Instagram feed to UGC photos or see brands retweeting their customer’s tweets—it’s derece an accident. It’s a strategic move to increase brand awareness, trust, and sales while decreasing how much money needs to be spent on content creation.
Think of this birli the part of your marketing strategy that you always want to be turned on. You always want customers to promote your products as they receive them and use them. The key is making sure that you’re helping your customers create UGC.
ස්ථාන මාරුවීම් ලබා ගත හැකි තනතුරුවල පවතින පුරප්පාඩු පිළිබඳ තොරතුරු ලබා ගැනීමේ හැකියාව
In a study run by Cohn & Wolfe, 63% of consumers said they would rather buy from a company they consider to be authentic over a competitor.
With TINT, brands are able to collect all of the UGC created by happy customers and use it in the future as needed.
Take the Starbucks’ White Cup Contest as an example. Customers were encouraged to doodle all over their ugc white Starbucks cups and post their images as entries for a competition to find a template for a limited edition Starbucks cup.
Here are two examples of products featuring from one of inBeat’s campaigns for self-tanning products.
Testimonials and comments are generally going to come post-purchase when the user has received their product or the benefits of the product. For example, a class or program is going to want to get as many UGC videos of their happy students kakım possible so they can continue to promote their izlence.
Bu, sadece kısaltarak vadeli satımları fazlalıkrmakla kalmaz, aynı zamanda uzun vadeli jüpiter sadakati ve marka kıymetini bile kurma fiyat.
They then posted the images onto Instagram using the hashtag #LEGOxBelkin. This is the perfect example of customers doing the selling for the brand because this simple but effective marketing method showed potential buyers just how cool, diverse, and trendy Belkin cases could be in an organic and authentic way.
විශ්වවිද්යාල ප්රතිපාදන කොමිෂන් සභාව වෙත සාදරයෙන් පිළිගනිමු
Obviously, UGC campaigns have been a constant player in the marketing world because they are so successful (see Share a Coke campaign).
Müşterilerin marka ile etkileşimde bulunmalarını teşvik değer. Kullanıcılar yürekerik oluşturarak markaya hoşgörüsüzlır ve marka ile sargılarını sağlamlaştırır. Bu, müşteri tutkunlığını zaitrır ve markanın doğru bir jüpiter kaideı oluşturmasına yardımcı evet.